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6 ADVANTAGES OF BRAND ACTIVATION

Why is brand activation important?

In today's age brand activation is extremely important because there are number of suppliers available for a product or service, in short there is crowding of businesses in Botswana. ... Such marketing events need to bring up positive feeling in the minds of the audience  in order for them to become loyal customers and purchase their products.

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Brand activation helps in emphasizing your brand image in the market. Following are some of the benefits of brand activation.

Brand awareness by launching a new product or promoting the existing one

Each new business knows the importance of representing its brand in a positive way. Brand activation is an interactive platform for various businesses that helps in empowering brand image and generate maximum people coming to your activation space, whether it is launching of a new product or promoting an existing one. For example, an automobile company launching its new car or promoting the existing one. Such brand activities spread incredible awareness about the brand in the market. With the help of a good brand activation marketing company, you can give your brand incredible amount of exposure. The advantages of brand awareness are many in the long run and brand activation is the first step towards it.

Strengthens the relationship between the brand and customer

Customers are everywhere, whether it is a corporate activation, mall activation or event activation.  Brand activation not only help you in attracting your target audience, but also help in strengthening the relationship between the brand and customer. On ground activation helps the brand to engage targeted customers in their own environment. Such activation not only provide a point of purchase stage but also a platform for the brand to know their customers better and form a relationship with them.

Engages potential customers to your experiential space

When it comes to engaging customers to your sampling space, you must surround it with expert professionals. Brand activation can be indoor as well as outdoor. Suppose if you are doing mall promotion, depending on the industry of a respective brand, you can organize contests or games and have an eye-catching environment in your brand activation booth. If your activation space is welcoming, it will not only engage many potential customers to your experiential space, but will give you many quality leads.

Helps in getting valuable feedback from audience

If you are doing a brand activation campaign at malls, corporate events, societies or any other sponsorship activation then it will surely attract and influence many potential customers. Apart from their profile details, you will get a valuable feedback from your customers. You can create short and easy questionnaires that will help you in knowing what your customers think about you, so you can alter your brand needs according to customer.

 

Generates high brand recall

Setting up a certain theme at your activation space, irrespective of the types of brand activation, can be a great brand activation idea. Themes are eye-catching and easy to remember. If the theme at your activation space is unique, it will not only increase footfall, but will keep your potential customers engaged at your activation space.

 

Creates an emotional connection with customers

As a brand, making some kind of emotional connection with your customers is important. Brand activation creates many experiences, as a brand it is your first experience, and to make it memorable you should put the right kind of impact on your customers. If you want your potential customers to be long-term clients, you have to open a two-way dialogue about your brand and come up with engaging event activation ideas.

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Ultimately, compared to other types of activation marketing activities, brand activation is a brand building activity and should not be measured as sales driven activity whatsoever. Of course, every marketer organizing the brand activation activity wants to generate brand revenue eventually, but the main motive of brand activation should be building an emotional connection with your customers by influencing them through your eye-catching creatives.

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In order to have a successful brand activation booth, you should have a blend of elements like brand insights, brand budget, branding concept, attention-grabbing creatives, sufficient time and promotional support. A lucrative combination of all these things will ensure that you receive high return on your investment.