E-mail marketing
E-MAILS
HAVE TAKEN
OVER
Signing up is a powerful signal of intent to buy, send them email until they do
E-MAIL MARKETING
1
Creating Personalized content
With email marketing, you can customize your campaigns and create targeted content.
Personalization can be as small as including a contact's name in the email. In fact, emails that include the first name of the recipient in their subject line and have a higher click through rate than those that don't.
On the other hand, you can also create individualized content based on segmenting your audience so you send the right emails to the right customers. For instance, perhaps you want to send an email marketing campaign to returning customers and a different one to one-time customers.
One of the main benefits of email marketing is that your content can be highly personalized to your audience's needs. Your emails might have variations including different images or subject lines to increase your engagement. You can even create segmented lists based on geography or engagement levels.
To have a successful email marketing strategy, you need to send the right email to the right people at the right time. That's where segmentation and personalization can help.
2
Collecting Feedback & Surveys
Keeping check on the customers' experience is very valuable if you want customers to continue to interact, engage, and purchase from your brand.
Email marketing can help you do this. For instance, you can send customer satisfaction surveys to obtain customer feedback through email campaigns.
In fact, this is one of the best ways to calculate your Net Promoter Score (NPS). This score helps you find out the percentage of customers who are brand ambassadors and the ones who are critics. With this information, you can come up with strategies to improve your customer experience.
3
Improving Sales
While email marketing is clearly an excellent marketing tool, it can also improve your sales as we have learnt from Marketers that we have bench marked with as well as customers we have worked with.
Email marketing campaigns can feature products or services, encourage customers to purchase after abandoning their cart, or deliver special offers to your customers.
A lot of respondents in these findings say marketing emails influence their purchase decisions.
Your email marketing campaigns can easily incorporate messages to encourage a purchase to an audience that's more likely to buy from you because they've opted-in to your messages and updates.
Additionally, you can use email marketing to automate part of your sales process, which can help increase sales as well.
4
Communicating with your audience
While email marketing is clearly an excellent marketing tool, it can also improve your sales as we have learnt from Marketers that we have bench marked with as well as customers we have worked with.
Email marketing campaigns can feature products or services, encourage customers to purchase after abandoning their cart, or deliver special offers to your customers.
A lot of respondents in these findings say marketing emails influence their purchase decisions.
Your email marketing campaigns can easily incorporate messages to encourage a purchase to an audience that's more likely to buy from you because they've opted-in to your messages and updates.
Additionally, you can use email marketing to automate part of your sales process, which can help increase sales as well.
5
Generating traffic to your site
When you produce great content, how do you disseminate it to your audience? Most likely, you send them an email.
With email marketing campaigns, you'll send traffic to your site and improve your ranking on google. Plus, you'll keep your audience engaged with your brand and your site.
Email is a great way to provide value to your audience, and you do that by sending your content in your emails and generating traffic.
6
Sending timely campaings
Although traditional marketing campaigns have a time and place, they can take months to plan and organize. Even then, you probably aren't sure if people are going to see your campaign assets at the right time.
However, with email marketing, you can create an entire campaign on shorter notice because they don't take as long to plan. Additionally, you can ensure your audience sees the email at the right time.
For example, you can make sure you send content at the right time by segmenting your audience.
7
Increasing leads
In the same vein as improving sales, you can also increase your leads with email marketing. In fact, with the inbound method, email marketing is used to nurture leads and improve conversions.
For example, let's say you downloaded a lead magnet from a site. Then, you start receiving drip emails, and in the end, you decide to book a demo and learn more.
You just went from an Marketing Qualified Lead to an Single Qualified Lead, Which improves the marketing teams number of qualified leads to the sales team.
Email marketing campaigns can further qualify leads so your sales team isn't wasting time on bad leads. Plus, if your company does lead scoring you can keep track of whether those leads open your emails or engage by clicking the links in your email.
8
Reaching the right people at the right time
To have a successful marketing campaign, you have to reach the right customers at the right time.
With email marketing, it's that much easier to reach people because they always check their email. They can check it at any time, on multiple devices, which can improve the success of any marketing campaign.
This means you're getting in front of your audience on a regular basis, so you're always top-of-mind.
9
Producing cost-effective campaigns
While traditional campaigns like direct or print can be costly, email marketing campaigns tend to be more cost-effective.
For example, you won't have to pay for any photo shoots, location fees, printers, mailing, or placement. All you need is a copywriter and graphic designer. This can even be one person on your team.
Additionally, email campaigns don't take long to produce. If needed, you can produce an email in one day, which is much more cost-effective than the time it takes to produce a direct or print campaign.
Since time and budget constraints always impact marketers, email marketing campaigns can be more efficient, while also generating revenue and leads.
10
Producing cost-effective campaigns
One of the main goals of any business is to provide value for your audience so they keep coming back.
Email marketing is a great place to cultivate loyal customers because you can add value even when customers aren't making a purchase.
Additionally, since customers or prospects opted-in, you can use email marketing to provide more resources to contacts who are interested in what you have to say.
If you continuously provide value for your audience, more people will pay attention and you'll produce a higher ROI.
Are you having a difficult time reconnecting with your old clients? We can help you with captivating email content and campaigns so that you can personally relate with your clients for life long relationships.
EMAIL MARKETING build excitement, increase and retain customer base,.. increase brand reputation by increasing trust and brand advocates and boost sales by increasing conversion rates... Our goal will be to make sure your bulk emails are delivered and opened by recipients... drive traffic to your website or social media platforms,...increase reach across different geographic areas,... keep your existing customers and their friends updated on new developments in your business and build credibility.