ADVERTISING STRATEGY

 

The advertising strategy translates the target audience and messaging guidance from your advertising objective into specific guidelines for 7index graphic designers and copywriters to create the actual advertising product. The media buyer specifies the media vehicles that will be used to effectively and efficiently reach the target audience.

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TIPS OF ADVERT COPY WRITING

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Focus on benefits, not features

Don't waste time by stating how amazing your brand is. Instead, get to take action by telling how your brand will improve their lives.

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Know your audience

Each advert has a specific audience that will see it and this lies on the marketer to find the best placement

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Avoid too much information

Effective copy writing tells your audience what they need to know to act and make a purchase, so its ideal keep it simple.

 

Include emotional triggers

Nothing spurs people into action like a powerful emotional response. People read something, and experience  a strong connection to it.

 

GRAPHIC DESIGNING

Advertising design can be considered a hybrid of marketing and design and are solely made to sell a product or service. What are the important factors of design & storytelling?

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1. It’s all about BRANDING – Whether working with a client or developing pieces for a portfolio, it’s important to look at all the branding guidelines.

2. Show me the GRAPHICS – Imagery is just as important as words. Does your client want you to tell the story with images?  Take some time to think about how you can creatively present the story this way. 

3. The power of PHRASE – Be creative and unique, but make sure your copy is readable.

4. You are an artist, not a COMPANY EXPERT – Your interests may lie in technology, interior design but that doesn’t mean you can’t work with other industries. Your client is more than just a support for you.  They are an industry expert with a plethora of knowledge that can be passed to you.  Take this as a learning opportunity.   Absorb the knowledge they are sharing with you.  Really listen about the type of design they are seeking.  Ask question, send multiple proofs and stand out from your competition.

MEDIA BUYING

A media buyer is responsible for the placements and the negotiation of price for all advertisements on radio, television, print and digital. Digitally, they are responsible for the ad placements for your favorite sites. The primary goal is to ensure the advertisements are seen by the most people possible for that target audience within budget. Here are five steps to accomplish that goal.

 

 

 

steps to help you understand the role of media buyer

 

1. The Media Plan

The media buy should always list detailed information of placements, prices, delivery goals and final budget.

 

      2. The Pricing

Contact media representatives, establish rapport, purchase the advertisements and negotiate the prices for buy.

 

1. The Negotiation

Tell the media representative how much you would like to pay for each spot and the trick is to start off lower to hopefully save the client money. Always ask for added value (free advertising)

 

        4. The Tracking

It is important to track the buy during the campaign so you can “make good” any ads that did not run while it is “in flight” (the start/end date of campaign).

 

        5. The Monitoring

Track delivery goals to ensure your campaign is on track to meet goals. A successful media buyer will always, make a connection with media partners/representatives, stay under the budget, and monitor campaign to ensure delivery.