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MARKETING RESEARCH

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EMPLOYEE

Involve your best advocates

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COMPETITOR

Overcome your threats

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CONSUMER

Attain repeat business

Customers just don’t come to you nor do they guess your point of view. Research what attracts them, for you to get repeat business.

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CONSUMER INSIGHTS

Business equals customers. We can identify your satisfied customers and understand what pleased them so you know what to reinforce and where to improve to attain their loyalty

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COMPETITOR ANALYSIS

Competitors have weaknesses that can be used as a step-ladder for your business. We can help you know your competitor's marketing strategies, so you can be able to increase your market share

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EMPLOYEE  SURVEY 

We can get deep insights from your employees on things they cannot tell you as their employer. This will help them to become  your best advocates and get you increased sales

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We provide you with statistics to make sound decisions.

As a full-service market agency, 7index help you find the answers to your questions about consumers , competitors, employees, brands and products.  We are happy to advise you on which primary and secondary research methods are the best for achieving your goals.

WHAT IS MARKET RESEARCH?

Market research is an organized effort to gather information about target markets or customers. Market research provides a wealth of information about prospective and existing customers, the competition and the industry in general.

 

WHY IS IT IMPORTANT FOR BUSINESSES TO CONDUCT MARKET RESEARCH?

Market research provides detailed insights into the competitors, understand customers’ pain points and references, employee engagement with your brand,  latest market trends, consumer buying patterns, economic shifts and demographics. That is why smart business owners never underestimate market research and leverage it to creative effective strategy.

Market research is the best way to increase customer satisfaction, understand the factors that affect your business and to elevate your performance.

 

 

 

Market research can also guarantee the success of your marketing campaigns and in-turn sales. It helps you identify new business opportunities but also helps in designing marketing campaigns that will directly target the interest of your potential customers and help in increasing sales.

Market research can also help you keep a tab on your competitors because you can track your company’s progress as well as that of your competitors.

Conducting market research can help you minimize loss in your business. Before launching a product, you can identify potential problems and even determine the solutions. And research carried out after the launch of a new product can help you find loopholes and devise plans to counter that loss and increase the profits.

Conducting market research helps you create relevant promotional materials since target customers have already expressed their wants, needs and frustrations with you, you’ll know what to address and how to address it when you start creating your marketing materials.

 

 

You also get to know where to advertise your products and reach your intended audience in the channels where they are most likely to see your message.

Market research also helps you set better goals for your business. Without market research you won’t know if your goals are achievable and how to achieve them in the first place.

 

EMPLOYEE SURVEY

Your employee has handed in their notice. Are they just a bad egg? Maybe you’ve decided their  > Read More

CUSTOMER INSIGHTS

Customer satisfaction (CSAT) surveys are used to understand your customer’s satisfaction levels with your organization  > Read More

COMPETITOR ANALYSIS

A foundational part of crafting a brand strategy relies on market orientation, i.e.  > Read More

Market research is a solid foundation for every successful business. We can assist you to discover interesting information about your stakeholders so you are fully armed with data, to help you achieve your calculated win.

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